Strengths:
Strong visuals and using bright colours sits well with the brand. The aesthetics have been followed well.
Consistently well structured. Aesthetics tie in with existing brand, creating a ready to use concept.
Suggestions:
Domino's logo isn't on the app. The app badge should be the Domino's logo.
Show off how the app could appear on different screen sizes.
How would the new promotion be promoted.
Communication of the concept:
Done well, idea of the app is strong and target audience is relatable.
Visual concepts are very clear, explains concept well.
Suggestions:
Didn't understand pizza box proposal, not explained well enough.
Would the app be a part of the existing site. Is it available on android too?
Communication of Deliverables:
Clear communication, balance between type and image. App well presented.
Boards illustrate well how the app navigates.
Suggestions:
QR code scanner changed to blippar? Change pizza box explanation.
Communication of Audience/Context:
Clean aesthetics and colours are relevant. Audience is fairly self explanatory.
Elements to Modify:
More use of red backdrop.
Domino's logo.
More big, less small.
No text first page.
Other product mockups e.g. Android phone, iPad.
Change top info to names, page number and brief.
Explain/Illustrate packaging solution.
Reconsider app button.
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