OUGD505 - Studio Brief 1 - Branding Guidelines Workshop

In our day long branding guidelines workshop, I was teamed up with Adam and Jane.

We got the profession 'Skip Hire Firm' and were free to do as we pleased for the rest.

To begin the session, we planned out what our values would be as a business. We ended up as an eco-friendly skip hire firm who specialises in the collection and disposal of garden waste. This business is aimed at professionals and price use alike and would of built a strong customer base over the years it has been running.

Colour was the first thing I looked into, I put a photo of a garden into a colour scheme filter and it gave me a nice selection of green shades that were possibilities. We decided on the darker shade as eco-friendly businesses tend to resort to the brightest which normally ends up looking radioactive. This was a far more natural shade.

We wanted to give it a family based name and decided on 'Green & Sons' as this sort of family and ethical background would appeal to people and make the firm seem more trusted, especially because of how long its been running.

For logotype we decided on Garamond as it had a nice selection of weights and it also has a curved structure that also appears as formal yet friendly. This would work great with any garden/nature orientated job. A landline number would also secure the trusting nature of the business.

I had a play around with laying the type and and ended up finishing the logo as this:

As this was a quick turnaround brief we all decided to go with this as we were all happy with it.

For stationary, we didn't want to go over the top for it as it is just a skip hire firm so we agreed to just do business cards and letterheads.

Because it is a local and quirky skip hire we thought to do the cheesy thing and make the business cards skip shaped haha.

The letterhead consisted of the under-part of the skip on the top border of the letterhead with the details beneath.

Finally, after everyone finished off their elements to the branding we got the branding guidelines and presentation together.

I would of enjoyed this brief far more if we were given more time to develop ideas, however in this busy period I am rather glad it was just a day brief. I think next time I will develop the branding guidelines first and then I can follow rules for the rest of the project. A good time to practice this will be studio brief 2.