Kerning is the spacing between a collection of letters. You must never negative kern, the spacing that already exists is there for legibility.
To kern a letter properly, you find the biggest gap between the letters and kern the other gaps to match it like I have done in the top word on this example.
Hierarchy:
Hierarchy is an important element in type design. This can be monitored or manipulated with point size, weight, capitalisation and kerning.
The challenge was to lay out four, three, two, one in that order but in a way that you read it backwards.
At first I presented the work like this:
And then I noticed that the word 'Two' had more spacing around the letters than other words and people would therefore read the word Two first, even though One was in uppercase and much bigger.
This succeeded in the test and everyone said it worked much better.
Leave your comment