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OUGD505 - Studio Brief 2 - Café Vélo Designed Products Part 1

In regards to the letterhead I chose a different set of margins to the expected.

With a 1cm border all the way round, and then a further 1cm for contact information on the left to border the left column. At the edge of the logo, the spacing goes 2cm until hitting the address, content and signature. The structure of this is split into hierarchies so it is clear where the content lays.



The business card follows a similar rule but is most effective through it's stock. 350gsm Duplex GF Smith Colorplan Scarlet and Ivory stock with black and white screen printed content and black edge painting.




Later I realised how expensive this would be and my plan changed to just buy normal 540gsm ivory colorplan stock and then screen print over it in red and then in black on the other side.

The open invites would be 100% consistent to the business cards, same stock, same production method just different backing info and a larger size (just short of A5).



Once these were complete, I set up the positives and screen printed the business cards and opening invites.







These were then cut down originally by scalpel (until my arm hurt) and then with a guillotine.

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